Okay, regarding, Passikoff says several things that I am struggling to understand. When asked how he views the new transformation strategy, he responds: "He thinks it's a sign that the retailer, which is struggling to keep up with Macy's, Kohl's and others, is in trouble, and has been for a while." and "…It’s not a quick fix. I don’t see whatever it is."
Okay, Passikoff, DUH! That is why they are changing things!
In general, I don't trust people that have the nerve to (essentially) say: "I don't like what they are doing … but I don't know what they should do" — especially when they are in the business of knowing what to do (Marketing).
Fail! Bad interview. Wrong person to consult.