$JCP News: J.C. Penney and ‘Project Runway’ winner ‘make it work’ with new line

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The line will be in 500 J.C. Penney stores and on JCPenney.com Sept. 8. The retailer will also be the retail sponsor of the show’s 16th and 17th seasons, plus its seventh “all-star” show. It’s the first time the show has partnered with a national …

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