$JCP News: Discounts Make You Dumb: 3 Ways to Raise Your Money IQ When Shopping

↝ www.inc.com/…
When JCPenney’s decided to ditch sales in favor of "fair and square pricing," removing labels that said "$100 marked down 40 percent!" for a simple $60 price tag, what happened? "Within a year, JCPenney lost an amazing $985 million and [CEO Ron] Johnson …

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