JC Penney News: J.C. Penney Earnings Preview: Some Improvement, But Cash Flow Is King

As brutal as retail investing has been in 2014, after J.C. Penney (NYSE:JCP) dropped to under $5 in early February, 2014, the stock has been on a gradual recovery all year, trading now at roughly $9.50 per share, and fighting to gain back lost market share.

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