JC Penney News: Don’t Look a Gift Unicorn In the Mouth

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JCPenney was the trendsetter. Hard to believe, yes, but it really was the first to do it, in 2012. It put gay dads in ads. Not a full-blown commercial, but the company received plenty of heat about it. Since then, a few more companies have taken that one …

JC Penney News: J.C. Penney: Should You Buy the Turnaround?

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J.C. Penney (NYSE: JCP ) might just have turned a crucial corner. The ailing department store, which has been losing business to rival companies such as Macy’s (NYSE: M ) and Kohl’s (NYSE: KSS ) over the last three years, reported decent first-quarter …

JC Penney News: Here’s Why J.C. Penney’s Turnaround Is Worth Investing In

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J.C. Penney (JCP) is a solid turnaround story. The apparel chain has been disappointing on the stock market with prolonged losses for two years. However, Penney proved itself still competitive by having a solid start to the fiscal 2014. The company gained …