Oh, I get it, this marketing campaign is not really a marketing campaign…

Oh, I get it, this marketing campaign is not really a marketing campaign. It is simply "a bit of fun". First +BlackBerry's CEO says "hiring a new marketing boss and revamping the company’s marketing strategy was among his first orders of business. Then +BlackBerry introduces these superheroes that will help spread the word about it's products. Then the official blog follows up with "this infographic is just intended to be a bit of fun".

Kinda like the CEO said (on Jan 22nd) "We are more confident than ever that was the right path.” [when referring to the RIM purchase of QNX for the new OS: Blackberry 10] … and then followed up later with: “What I was trying to address was that there was some suggestion that RIM should be split up or should even be sold,” he told the blog. “My true belief is that RIM has the strength and the assets that we can really succeed in this market.”

I don't really think they have a clue. Release one statements, find out it does not play, then correct it with another! Gee, inspires confidence, don't it!

Check out the #BeBold resolution infographic!
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I really don’t get this marketing.

I really don't get this marketing. And if I don't get I am assuming others won't either. Maybe, according to +Augie Schwer, I am not supposed to get it. I think I will stay with my iPhone.

Research In Motion's newly appointed CEO Thorsten Heins said during his first day on the job that hiring a new marketing boss and revamping the company
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